Knowledge and experience are two of the competitive levers which are truly essential.
We have more. We have created and supervised the development and execution of larges-scale quantitative research programs for consumer brands such as DeBeers, Lipton, Hyandai and Unilever. We have created trend mapping studies such as ‘Standing On The Edge”, the first look at the millennium.
We created “C-6” the first segmentation model of the C-Suite . The “DQ” (Doremus quotient) the first proprietary media planning model for B2B media analysis and selection.
Jeff DeJoseph is currently a Professor at The City University of New York, teaching Advertising and Brand Strategy in their Media and Communications Program.
Our knowledge base is broad, deep, intuitive and practical.
Articles
A smattering of some of the pieces written and published over the years.
Book
Selections from “Managing The Apocalypse”, 2004.