Crawford GTS Case Study.
Global Techncal Services is a division of Crawford & Co providing claims services for large, complex loss scenarios. Their clients are blobal Fortune corporations and insurance and re-insurance carriers.
The environment is getting more competitive and the stakes on large-scale losses are rising.
Strategic Planning
GTS needed a complete strategy and re-branding to clarify and amplify their value proposition to the markets.
- Research among all key audiences: Management, senior decision makers on client-side, peer group professionals, influencers.
- Complete assessment of all marketing materials
- Internal socialization of all solutions
Strategy
The only global resource with industry leading talent aligned by major industry groups to provide instant management of large, complex insurance losses.
This created a competitive advantage and made the combination of major league talent and global footprint clear. This becomes increasinly important as the size and value of client claims rises
Solution
New Brand Strategy
- Advertising
- Website
- Collateral
- Media
This campaign won runner up in BtoB Magazine Awards for Best Integrated Campaign 2010