The Only Proprietary Software: People.
This business runs on the people who do the work. Our people have established many of the standards of the industry. Constellation offers world-class creativity, management and industry experience coupled with entrepreneurial commitment and drive.
Jeff DeJoseph
Profile
A pioneer and recognized leader in the fields of brand planning, agency management and entertainment marketing. Brand planning thought leadership and execution spanning local and global, consumer and B2B, corporate and entrepreneurial business.
Experience
Professor, CCNY, (The City College of New York)
Member of faculty in Media and Communications teaching Advertising Planning and Strategy
Founding partner, ConstellationNY—2004 to present
A leading integrated, independent marketing platform providing clients with growth strategies through branding, creative expression and digital and direct response solutions.
CEO, Palm Pictures—2004
Created a joint venture with Chris Blackwell to reposition Palm Pictures entertainment properties as a unique branded content resource.
Vice Chairman, Doremus and Company—1998-2004
Agency management, business development, media relations and creator of proprietary intellectual capital. Developed a strong consulting practice, created the first segmentation model of the C-level executive—’C-6’ and helped achieve ‘B2B Agency of the Year’ 3 years in a row.
EVP, J. Walter Thompson—1995-1998
Director of Brand and Communications Planning. Implemented an organized and disciplined application of account planning to every account. Integrated media planning into overall brand strategic planning for the first time. Author of ‘Standing on the Edge: The Millennium’. Agency management, press, international.
EVP, Bates Worldwide—1993-1995
Director of Account Planning. Developed seamless integration of research and planning applying to all accounts. Large scale ethnography, business development, press, agency leadership.
EVP, Deutsch, 1990-1993
Managing Director. Instituted account planning, re-organized account management, created management/planner partnership. Business development, press, agency leadership.
President, Island Records/Goldeneye/DeJoseph Advertising—1985-89
Co-creator with Chris Blackwell of marketing agency within the most influential independent record label. Drove marketing of bands and films and developed non-entertainment businesses. Developed breakout videos and marketing for U2, Robert Palmer, Malcolm McLaren, Frankie Goes To Hollywood, Kiss of the Spider Woman, et al.
Chiat/Day, 1983-85
The first American to practice Account Planning. Introduced 800Flowers, Drexel Burnham.
Young & Rubicam, 1981-83
Project Director. Developed prime time network ratings, magazine readership, metrics used in media planning. Late night daypart maven.
Other
Chairman: Effie’s Judging Committee 1996
Board Member: American Association of Advertising Agencies-Account Planning Committee 1994-2004
Member: American Management Consultants Federation
Agency Member: American Association of Advertising Agencies
Education
MA (candidate), New School for Social Research
BA (psychology) Lehman College
Harvard Executive Education Program
School of Visual Arts
The Bronx High School of Science
Joan Overlock
Profile
A brand manager with a proven track record of building and growing iconic brands. Her career has spanned both the ad agency and corporate side. While in the agency business she ran more than 22 different brands and led the revitalization and growth of Olay Skincare and Coca-Cola’s non-cola category.
Experience
Founding Partner, ConstellationNY 2004 - present
A leading integrated, independent marketing platform providing clients with growth strategies through branding, creative expression and digital and direct response solutions.
Executive Vice President Marketing, LIMITED BRANDS—1995 - 2003
CMO for apparel brands, Express, Limited Stores and Structure. Recruited by Founder/Chairman to facilitate change in business direction from retail to brand driven business. Achievements included: redefined the role of marketing within the company; re-imaged declining businesses; and created new processes to facilitate cultural change from retail to brand behavior. Introduced data base marketing from POS and proprietary credit card base.
Executive Vice President, Bates Worldwide—1993 - 1995
Agency management, client account management and business development. Led Miller beer account and business development for North America, generating more than $100mm in new billings.
Executive Vice President, Lowe & Partners—1991 - 1993
Agency management, client account management and business development. Led global Coca Cola business, re-positioned and introduced Sprite worldwide, led non-cola initiatives. Led multiple successful new business wins. IPG board member.
Senior Vice President Wells, Rich, Greene — 1984-1992
Account management, P&G and Olay Skincare business. Revitalized Olay franchise from a single product to a full line of anti-aging skincare becoming the leader in the mass market. The president of Olay at the time referred to Joan as the “architect of our new power brand.“